We innovate technology products

What We Do

We love what we do and are not a "one size fits all" consultancy.
Product Strategy

We craft product strategies based on market research, analysis, and stakeholder interviews and turn them into roadmaps and storyboards that fit competitive landscapes and business goals.

Product Management

We conduct customer discoveries, develop requirements and working prototypes, build executable delivery plans, and manage product development efforts.

Process Innovation

We establish and improve processes to help companies do business faster and more efficiently, from decision making and product development to customer response time and the sales cycle.

Let's build something better together.

About Us

We started in 2009 and keep on innovating.
axis: a main line of direction, motion, growth, or extension

When we started out we knew that we loved helping companies build products that generously impact their bottom line, and that we have a significant amount of best practice expertise to contribute to product organizations. As practitioners focused on the business side of technology, we sit between the customer and development to plan, design, build and launch the right products for the right markets in the most efficient way possible.

On the business side, we craft intelligent and strategic plans that support organizations being proactive and competitive around their product roadmap. Working with technology, we influence process across development efforts and ensure execution is taking place; execution that supports the strategic roadmap the business needs to remain competitive in today's marketplace and grow revenue.

As we identify and create ways for organizations to collaborate more effectively, we build a foundation for ongoing process innovation. This infrastructure enables our clients to carry on without us, which is a win-win scenario.

  • Project Definition & Scoping
  • Roadmaps & Storyboards
  • Specifications & Working Prototypes
  • Process Improvement Plans
Client Client Client Client Client

Our Team

We focus on strategy and have a passion for execution.
Shelley Iocona
Co-founder & Principal Consultant
Shelley leads teams to bring innovative products and services to market, and focuses on strategic planning and process innovation throughout the product lifecycle. She is a cyclist and runner from the East coast.
Erin Jancic
Co-founder & Principal Consultant
Erin has a unique skill set that enables her to identify product opportunities and drive the execution of product development for both startups and established organizations. She is a self-taught developer and an avid sports fan.

Want to learn more? We should talk.

Get in touch

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