Shelley Iocona, Owner of On Its Axis, is a seasoned digital marketing and media veteran who has held leadership roles at Yahoo, Shopzilla, and DIRECTV as well as companies at seed stage and start-up phase funding. She has over 10 years of experience in technology implementation of sales and marketing solutions for companies of all sizes and excels at strategic planning.

Shelley holds a Bachelor of Arts degree in Sociology from the University of California, Santa Barbara, and is a certified Project Management Professional (PMP).

Shelley is an avid reader of all things digital and a passionate believer in cost effective business building, top-notch customer service, and results-oriented project delivery. Originally hailing from suburban Philadelphia, today she resides in a coastal community in Southern California.