Search engine optimization (SEO) is the process of improving a websites visibility and rankings in search engines through natural, organic methods. Internet marketers skilled at SEO analyze what people search for and understand the business rules that power search algorithms.

With over 80% of Internet users finding websites by using search engines, it’s no wonder SEO services are in demand!

Organic search engine optimization is often technical in nature, involving editing website content and the metadata from which websites are indexed by search engines. Creating back-links and inbound links and submitting a proper XML sitemap to search engines are critical techniques to a comprehensive Internet marketing strategy.

SEO Is Core To Our Business

Search engine optimization is about getting found on the World Wide Web, and it is core to On Its Axis’ business. Everything we do is centered around SEO – from design and content creation to keyword selection and analysis of web analytics data. If your organization isn’t getting found and your website isn’t being visited, what good is having a website? Page views, increases in traffic and relevancy in search terms should all improve over time with any strategic Internet marketing plan.

There are just a few things to keep in mind when hiring an Internet marketer to optimize your site for search engines:

• SEO is a journey, not a destination. Achieving #1 placement in a Google search will not occur overnight. When it does occur, it must be tended to on a regular basis in order to keep that placement.
• Search algorithms are always changing. It’s important to hire an Internet marketer who keeps on top of the changes, understands them, and acts quickly to implement techniques that support algorithm modifications.
• Success can be measured. The beauty of SEO is that is can be tracked and analyzed in web analytics tools, and made available to you as a measure of your return on investment. You should expect web analytics reports from your provider that show growth – traffic, page views, conversions – over time.

When On Its Axis works with clients, we focus on education. The goal is to help our clients be self-reliant in managing their websites and website optimization. We focus on content, site structure, and technique that gets websites ranked highly. This is not hard to do but keep in mind the approach takes some time to gain momentum. Search engine optimization includes creation of relevant backlinks, proper navigation, keyword density, internal linking and other techniques. Once a high ranking is achieved, we teach you how to keep that placement for in-house management. Some clients choose to have us continue managing their SEO, but we always share what we are doing and why and explain how that relates to your web analytics reports.

Now that you understand search engine optimization a little bit more, what is the difference between SEO and paid search? Read about Search Engine Marketing here.